Strayer University Alumni Association
Leading and inspiring lifelong learners.

The Strayer University Alumni Association approached us with the goal of enhancing the existing Alumni website experience.  There were two important goals for the website redesign:

  1. To create lifetime value for Alumni by giving them access to a community, local events, career development resources and networking opportunities.

  2. Generate alumni advocacy for the Strayer brand, via positive word-of-mouth and participation in alumni events and programs.

We met with the Strayer Alumni office and defined key requirements for the website, with a focus on Alumni having opportunities to engage with Strayer, network with others via a directory and enroll in program groups and regional chapters.


The Strayer Alumni office needed a website that creates lifetime value for Alumni and gives them access to community, career development resources and networking.


We designed and implemented the Strayer Alumni website in Drupal 8.  We built career development resources, commencement, events, groups and chapter pages and a news feed section, to provide value to Alumni.


The Strayer Alumni office was delighted with the results.  Through the improved user experience, Strayer is able to promote Alumni success stories, thus increasing lead generation.

Strayer University
What we did
Our Approach

We partnered with the Strayer Alumni office to collaboratively define the information architecture and key requirements for the new website.  We interviewed several Alumni to understand what was most valuable to them and what information they would like to see on the website.

In addition to designing a clean user interface that is on-brand, we built key functionality that Alumni have engaged with in a positive way.  We implemented a career resources page with valuable resources that Alumni use to find jobs and network. We also implemented a taxonomy of Program Groups and Regional Chapters; Program Groups allow Alumni with specific academic and career interests to network with each other, share information and potential opportunities; and Regional Chapters allow Alumni in different regions to connect with their local Strayer Alumni community and attend local events.  We also built Events, a News section to showcase Alumni success stories and a public directory which allows Alumni to reconnect with old classmates and friends they went to school with.

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Strayer University
Strayer University